Just how agile are today’s sales and marketing teams?
In the B2B business landscape, two things remain constant: change and innovation. And with the advent of new technologies, rapidly shifting customer expectations, and overall disruption, the intensity and frequency of those changes only continue to increase. That’s why it’s so important for B2B sales and marketing teams to develop the agile skill sets so necessary for long-term growth and success.
To find out, we commissioned an independent research study, surveying more than 1,000 senior marketing and sales decision makers at B2B companies across North America. From this survey, we found respondents lacked the necessary processes, tools, technology, and cross-functional alignment to foster true organizational agility.