Find out how the B2B technology buyer’s journey is evolving and how today’s buyers are empowering themselves in selecting vendors.
With so much digital information available at the ready, tech buyers have found it easy to initiate independent research on potential vendors to identify the best solutions for their business. As a result, the B2B tech sales journey has become less of a vendor-driven process and more of a digitally dominant, customer-led course bending to the needs and preferences of its buyers.
So, how exactly are today’s tech buyers empowering themselves as guides of their own customer journey? Find out in the new DemandScience Benchmark Report – The B2B Tech Buyer’s Journey: New Insights, New Influences.