Has there ever been a more challenging gap in revenue operations? There are hundreds of reasons why marketing and sales struggle with alignment, and they almost always center around revenue –where it comes from and how it was generated.
58% of marketing leaders say marketing sources higher-quality leads but only 14% of sales leaders agree.
34% of marketers have blamed sales for missed quotas, and 31% of sales people have blamed marketing for missed quotas
The struggle is real, and it doesn’t seem like it’s going away any time soon.