Content Syndication ROI Calculator

Let’s do the math on content syndication ROI.

Use our online calculator to explore the ROI potential of syndicating your content.

Content Syndication ROI Calculator

Enter your details (or estimate):

Number of Leads ? Enter a number greater than or equal to 300. Based on our research, this is typically where we see ROI. This represents the total number of leads from your campaign.

Average CPL
(Cost per lead) ? Enter your average cost-per-lead ($) from your Content Syndication campaign (or a value you expect to pay your Content Syndication vendor).

Lead to SQL ? Enter a percentage (%) value (a single decimal is allowed) to represent the number of leads that become qualified out of the total number of leads in your campaign.

Win Rate ? Enter a percentage (%) value that represents your typical rate of converting Sales Qualified Leads into Opportunities won.

Customer ACV
(Average Contract Value) ? Enter your estimated average contract value or average deal size ($). This will be used to estimate your potential % ROI from your content syndication campaign.

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How can you estimate content syndication ROI?

Here are some general steps:

First, you determine the cost (investment). For example, with a content syndication vendor the cost is typically based on the Number of Leads delivered and the Average CPL (Cost per lead).
Next, calculate your lead conversion rates. Assess how many leads transform into qualified leads (average Lead to SQL conversion rate) and how many qualified leads turn into opportunities won (Win Rate).
Then, use Average Contract Value (or Average Deal Size) to calculate a rough estimate of your potential revenue from a content syndication campaign.
Together, these basic numbers give you a rough calculation of your % return potential with content syndication where ROI = (return – spend)/spend.

Some important notes: Content syndication is a long-term strategy and may not result in immediate ROI. Your company’s specific circumstances will impact your ROI %. This calculator is for educational purposes only and may not reflect an exact quote provided by our sales team based on volume & inventory.