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Has There Ever Been a More Challenging Gap in Revenue Operations? There are hundreds of reasons why marketing and sales struggle with alignment, and they almost always center around revenue – where it comes from and how it was generated.
58% of marketing leaders say marketing sources higher-quality leads but only 14% of sales leaders agree.
And…
34% of marketers have blamed sales for missed quotas, and 31% of sales people have blamed marketing for missed quotas
The struggle is real, and it doesn’t seem like it’s going away any time soon.
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