INFOGRAPHIC
Benchmark Report:
2021 Sales and Marketing Alignment Benchmark Report

What are the challenges with getting sales and marketing on the same page? Take a look at our recent infographic and find out!

Has There Ever Been a More Challenging Gap in Revenue Operations? There are hundreds of reasons why marketing and sales struggle with alignment, and they almost always center around revenue – where it comes from and how it was generated.

58% of marketing leaders say marketing sources higher-quality leads but only 14% of sales leaders agree.

And…

34% of marketers have blamed sales for missed quotas, and 31% of sales people have blamed marketing for missed quotas

The struggle is real, and it doesn’t seem like it’s going away any time soon.

Take a step in the right direction and see how the data we found can help you start leveraging the full revenue machine at your organization!

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