VIDEO
Benchmark Report:
Intent Data Challenges

Understanding how to best utilize intent is the one of the burgeoning topics of the current demand generation marketing landscape, and for good reason. 

Did you know…94% of B2B marketing leaders are overwhelmed and exhausted from trying to make intent data work. Are you?

Intent data is becoming more of a commodity than a strategic footprint. That’s because, as more and more B2B technology solutions appear in the space, it is necessary to be as competitive with your solution alternatives as you can. 48% of marketers affirmed that intent data is a critical part of their sales and marketing strategy. In our recent benchmark study, we took the pulse of the sales and marketing landscape to best understand the challenges they’re facing regarding B2B intent data. Take a look at this study in a condensed form and learn all about how intent data is perceived by your peers…and your competitors.

48% of marketers affirmed that intent data is a critical part of their sales and marketing strategy.

In our recent benchmark study, we took the pulse of the sales and marketing landscape to best understand the challenges they’re facing regarding B2B intent data. 

Take a look at this study in a condensed form and learn all about how intent data is perceived by your peers…and your competitors. “The AI Impact on B2B Sales: A Demand Science Report.”

Want to read the full report?