Discover how today’s IT professionals empower themselves as decision makers of their own B2B tech customer journey.
With so much digital information available at the ready, IT professionals have found it easy to initiate independent research across a variety of channels, all in an effort to pinpoint the best tech solutions to support their business.
As a result, the B2B tech sales journey has become less of a vendor-driven process and more of a digitally dominant, customer-led course bending to the needs and preferences of its buyers.
So, how exactly are today’s finance professionals empowering themselves as guides of their own customer journey? Find out in our benchmark report, “The New B2B Tech Buyer’s Journey: IT.”